GIVE THIS APP ICON CREATIVE BRIEF TO YOUR DESIGNER03 of January 2017
The app icon is a small square that makes a big statement. With such limited space, the app icon offers a unique but very challenging opportunity for you to express your app’s function and overall style. It also helps to create brand recognition and many brands choose to use the icon or a variation of the icon to represent their whole image.
Because the app icon is so small, it makes sense to use either a tiny amount of text or no text at all. You will see that most apps follow this this rule and focus on an image that is related to the brand. The image should stand out enough to evoke recognition in a returning customer or interest in a new customer.
CREATING AN APP ICON CONSISTENT WITH YOUR APP’S GENRE
Consider the genre of your app when designing your icon as well. Games generally have fun and colorful icons, whereas educational apps might have more serious and interesting-looking icons.
Pay attention to modern design trends by scrolling through the app store’s top rated apps. It is especially useful to look at the top apps within the same category as your app. Browse the app icons of your competitors and view as many icons as you can to get a feel for how other developers are currently utilizing this design space. Update your app icon every so often in order to make sure that you don’t little outdated in the app store. Over time the overall style of app icons shifts as design evolves. Be sure to check back every few months or so to make sure you stay current.
Another thing to consider when creating your app icon is whether or not this will be the only app that you release on the app store or whether you plan to create a series of similar apps in the future. You’ll have better brand recognition if your app icons resemble each other or maintain some common theme.