More organized brainstorming and collaboration using Slack, a free communication tool.

Group of people using slack


We all know that these days, email is out when it comes to internal communication with your team. If you’re still using email to send messages to your coworkers, it’s time to catch up with the modern workplace.

Slack is the new orange when it comes to exchanging ideas and collaborating on projects across teams. It works well both within an office and also working with remote workers. It’s no surprise that this platform has been rapidly gaining popularity. It is easy to use and includes a lot of great functions which can help you maximize productivity for your business. Oh and by the way, it’s free to use all the basic features. (PS. We are not affiliates of Slack, we just appreciate good tools)


One of the great things about Slack is how many different tools and features it can integrate with. For example, in our office we’re constantly sharing Google documents and spreadsheets with each other. All you need to do is connect Slack with Google Drive and copy/paste your links into Slack and your colleagues can easily access your documents.

One of our favorite Slack features is its integration with the workflow app, If This Then That (IFTTT). In our office, we have created lots of workflows to send all of our social media posts to Slack. If we get a mention, a retweet, or if someone talks about our projects on social media, all of the information goes to one channel in Slack. This is a channel that we have dedicated just for this purpose so that its all consolidated and easily searchable for our whole team.

Slack also adds a bit of fun and humor to the workplace by providing a brightly colored and easily customizable user interface as well as providing hundreds of emojis that you may or may not need. Sending a taco emoji to someone or creating your own GIFs is easy and helps you to establish a fun rapport while getting your business done.

In fact the overall interface is beautiful and only takes minutes to get used to. Even for those of us oldies who have been using email for years, the transition from internal emails to Slack is quick and painless.


Slack is also a really great way to share ideas and brainstorm together which saves a lot of time on meetings. For example, if one of us designs an image for social media, we can share it with the rest of the team and get feedback on Slack. Team members can also go back in channel on and comment on specific media so that the user who made the image can see all the related comments about the image without getting mixed up with other messages within the same channel.

Using Slack also allows you to give shout-outs to specific members of your team. You might not need feedback from all team members for every document or image. Specifying certain team members notifies those people within their Slack window. You can also message individuals and chat with them privately.

Slack is easy to set up and doesn’t really require an SOP however, you may benefit from reviewing this document and going through the list of suggested channels to set up once your Slack team is created.

In a nutshell, the way Slack works is that it is like a big chat room between all of your team members in which you can create separate channels for different projects or specific parts of a project and discuss that aspect in a more organized way than sending emails back and forth. Team members can choose to follow the channels that are useful for them. This cuts down on time wasted sifting through information that doesn’t pertain to them specifically. Private messaging also allows you to chat in realtime with individuals just like you would with any other chatting service.

Download and follow the instructions in this SOP to get the most of Slack for your team.