You might have a good understanding about your target audience, but you can’t know know how a real user will view respond to your website unless you’ve had one test it out. Even if you’ve agonized over every detail, perfecting the layout and choosing your images carefully, there will always be some unexpected issues.
Stepping back and watching somebody else look over your website can give you incredible insights into the potential usability problems or confusing information on your site. This kind of testing is addicting- once you realize how quickly you can gather valuable feedback this way, you won’t want to stop testing. The website testing plan example available for download above makes it easy and fast to gather information that will be of immediate value to your business.
If you’ve been working on your website for a decent amount of time, everything on the site may seem obvious and easy to use from your perspective. The only way to see it from the point of view of a new user is to get someone who hasn’t seen it before to take a look. You’ll be surprised at what you’ve missed that can easily be fixed or improved.
CAN I GET MY FRIENDS TO UX TEST?
Ideally the person who looks at your website should have no connection to your project as this may influence their opinions and thoughts about the design and user experience. If the person has no vested interest in your project, you will likely get more real and honest feedback. Your friends may be hesitant to nitpick through your project.
Someone who has no knowledge or understanding of your project will give you clear insights into how a normal user will feel when coming across your site. A person who is completely unfamiliar with what you do should be able to tell by looking at your website what your company does without any additional explanation.
Do user testing with people in your target market, making sure to include a range of ages and backgrounds so that your feedback is more complete. You can experiment with a few testers from outside your target market as well. These people will likely add further insights about your website user experience.
KEEPING COSTS LOW WHEN TESTING YOUR WEBSITE
Keep in mind that your friends might sugarcoat their experience with your website so as not to offend you. It’s better to find a neutral party who can analyze your site from a real user’s perspective. Conducting user testing doesn’t need to be expensive. Using the SOP provided above, you can ask anyone in your target market without any special skills to conduct this test. You can find freelancers on websites like Fiverr (non-affiliate) or Upwork (non-affiliate) to do this test for you.
Using third party platforms like Fiverr or Upwork can also be beneficial because the users testing your site may have backgrounds in design or user experience themselves. These freelancers have probably worked on a multitude of other websites and are aware of what does and doesn’t work, especially when it comes to design.
If you tend to favor a certain color palette in your personal taste, it may help you to see those colors through the eyes of another person. You might find that some color schemes distract the reader from the actual content or make it more difficult for the reader to use the website.
You may not have considered that some of your users might have some kind of color blindness which would make it difficult for them to distinguish between different shades of certain colors. You want to make sure that your colors don’t ultimately make it more difficult for someone to use your website properly. At the end of the day, you want to deliver your message clearly and with as few obstacles as possible.
Take time throughout your development process to periodically do user testing. This will help guide your user experience as well as help you to avoid wasting time on unnecessary features and designs. Use the SOP at the top of this blog post to get started with some basic user testing.