CREATE PERFECT APP STORE SCREENSHOTS21 of February 2017
For better or worse, people today consume much more digital content on a day-to-day basis than even five years ago. This often means that we are all overwhelmed with data and content being thrown at us on a regular basis. People take less time to actually read the content of articles or product descriptions and instead they generally look first at the pictures to gauge whether the information is worth their time before spending time to read.
People are influenced faster through visual communication and so your apps store screenshots are a great way to get their attention and tell them your message without them actually having to read anything.
SCREENSHOTS OVER APP DESCRIPTION
If you’re anything like me, and are attracted to shiny, pretty things, app screenshots are one of the most important things that will persuade me to download an app. Often the most brightly colored images will entice me and in general I’m heavily influenced by details and interesting graphics that I see in the screenshots.
According to research only 2% of people actually read the full app description and many people actually ignored so your screenshots are extremely important in order to get people to download your app. It’s important to include the features in your app. Consider the features that your competitors have and those that are unique to your app. Highlight your apps truly great qualities and convince your audience that out of all the apps on the market, yours is the most essential.
MAKE YOUR SCREENSHOTS AS A MINI-TUTORIAL
You can also use the space as a mini tutorial to show your users how easy your functions are to use. People will often judge the quality of your app based on the screenshots as well. If your screenshots are unattractive and the design is outdated then they’ll be more likely to think that your app is worth less and be less willing to purchase it, especially if it’s a paid application where they can’t see the actual app until they buy it in the App Store.
App screenshots are also an incredibly important opportunity to localize your app. In both iTunes and Google Play, you’re allowed to upload different screenshots for all major languages. As most developers now upload screenshots with a bit of text around them explaining the features, you can change this text into different languages. This is a simple way to have a much wider reach in the App Store for people who do not speak English.
LOCALIZING YOUR SCREENSHOTS
Even if the app itself is in English only, you can still localize the explanatory text in the screenshots. In our experience, we saw a massive download increase (400%+) after localizing this text without even updating the actual app’s interface into other languages. It also helps to translate the app description, but even just doing the text in the screenshot images will help quite a bit.
When creating your screenshots, you want to make sure that the dimensions match the requirements in the App Store. In the past, it was popular just to take a screen a literally take a screenshot of your app on your device and then use that post that directly to the app store. Currently the design trend is to have the screenshot embedded into a larger image that has a background and a space for a short sentence or a few words to describe each app function. This has many advantages, not least of which is that it saves you the hassle of taking screenshots in multiple resolutions. Instead you can just chop the border area in order to fit the resolutions that you need.
This space around the screenshots also allows you opportunity to put other kinds of text, such as awards that you had that your app has won or positive reviews that people have given. This also encourages the user to download your app.
When you are creating your screenshots, use colors and fonts that are consistent with your app design. Also make sure to utilize all five screenshots allowed in iTunes. Google Play allows even more than 5 for your users to peruse. Keep in mind however, that most users only look at the first one or two screenshots so make sure you put your app’s key functions first.
Before creating or asking somebody else to create your screenshots, you might want to get inspired by a checking out the top apps in your category and seeing what they’ve done with their screenshots.
The SOP above provides detailed and current information about how to create a screenshot and the requirements from the App Store. You can pass this SOP directly to your designer and they will use it as a creative brief to create the screenshots for your app.