Gain more credibility and sales for your book with a perfectly designed ebook cover.

1950s lady at the library reading a book


If you want to be an author, or if you’re a business wanting to attract potential customers by offering something of value to collect emails, writing an ebook is a great way to get your content out there. Whether you are a budding fiction writer or you trying to generate leads for your online business, creating an ebook can be a great stepping stone accomplishing your goals.

The phrase “don’t judge a book by its cover” is frankly complete nonsense when taken literally because most people will certainly judge the quality and value of your ebook based on the design that you have on the cover.


If you’re not sure where to start with the design of your ebook cover, you should look at similar books that are in your genre. Carefully consider colors, images and even blank space.

Another element that you should definitely take into consideration is the typography that you use on the cover. This tends to account for the largest portion of the design. The typography will instantly convey a meaning to your potential customer.

If you’re hiring a freelance designer, they should already understand the basics of typography and will choose a style which matches with the type of book.

As Hollie mentioned, the blank space also makes a difference in the ebook cover because more and more users surf the web on mobile devices. These users will likely see a smaller image of your ebook. This means that if you utilize every pixel of the design with detailing and text that your overall message will be muddled and confusing to the user. As most designs for mobile, keeping it simple is the best strategy to communicate a clear message.


Depending on the genre of your ebook, the cover should also invoke some emotional response from your customer. You’ve all seen books or novels, especially romantic novels, that have been turned into motion pictures. The books often have an image from the movie because the movie provokes an emotional response from the viewer. You’re probably not writing a romance novel, but the principal still rings true for other genres of books.

Color is often also an important factor when choosing your design. Certain colors tend to evoke certain emotions. Also adding a small picture or icon to the ebook cover can be a great way to make a connection with your audience.

Statistics show us that people are more interested in clicking on things with human faces on them as opposed to abstract designs or plain text. While creating the cover for your ebook is often one of the last steps before publishing your ebook, it should not be thrown together thoughtlessly. This is the not the part of your project that you should save money on. In many cases, it is the most important factor when it comes to attracting your audience.

You don’t want to spend so much time and effort on your content only to chase people away with a crappy or cheap-looking book cover. In the past it was more common to show an ebook cover as a 3D image, making it look like a physical book.

That same design style today often looks outdated and cheesy. It’s important to be aware of the current design trends when creating your cover. So take a look at Amazon or wherever you might purchase ebooks and scan over some of the hottest selling books in your genre. This will give you a general feel for how your cover should look.


The format of the cover should also be considered when creating the design. Different e-readers have different specifications in regards to the size of your ebook cover. For example, the dimensions for an ebook in Amazon Kindle may be different from books offered in iTunes.

The SOP above describes all the design constraints in more detail. You can use it yourself or pass it to your designer when they are creating your ebook cover.