CREATE ENGAGING IMAGES WITH THIS SOCIAL MEDIA GRAPHICS CHECKLIST

TYPE FONTS

If you haven’t yet established type fonts for your business you can use several tools that can help you use find fonts that work together visually. Choose the main font for headlines, another for subtitles and a font that is easy to read for the body text.

For example, you might use a similar version of a font such as italics or bold for your subtitle and use a contrasting font for the body. Try to keep the body text as simple as possible, so that it’s easier for people to read. There are several fonts that fit the bill including Georgia, Helvetica, Open Sans and Verdana.

BRAND COLOURS

Selecting your brand’s colours is an important part of establishing your brand. You might employ a designer to help you choose colours that reflect the values and niche of your business.

Once you’ve chosen the main colour for your brand, you can easily find an aesthetic colour combination using tools such as Paletton to find complementary colours or Color-Hex for similar colours and to browse colour palettes.

To help your audience recognise your brand, it’s important to keep the colours of your social media images consistent throughout.

Marmite consistently uses their unmistakable yellow and black colours through their Instagram content. There’s often strong product placement too, with a jar of Marmite in almost every post.

SOCIAL IMAGE SIZES

Each platform has its own size guidelines for images, so it’s important to create your graphics for the social media platforms you’ll be using. Optimised images will look much better and also shows professionalism. Of course, cross-posting across platforms is a common occurrence now, and it is possible to reuse certain images over several social media platforms.

 

Here’s a list of sizes for shared social images as of 2018:

CHOOSING CONSISTENT IMAGES AND FILTERS

If you’re using images, either stock or your own photos you should try and keep them thematically similar. They should be a visual reflection of your brand, whether you’re a company or a person. Your images are also a good way to show your businesses character.

If you’re using overlays for text in your images, you should consider keeping the location of the layer the same in every image, which will help to further your brand’s recognition.

 

Similarly, if you’re using filters or effects, choose 1 or 2 for your social images and continue to use them throughout.

By following and creating visually consistent social media images you can establish templates that will not only create brand recognition but will allow the quick and continuous creation of your social media images.

Download your free social media graphics checklist to make outsourcing your social media images a breeze.