Although it’s nice to be spontaneous on social media, if you’re using social for your online or physical business, you should really prepare your content in advance.
WHAT IS A SOCIAL MEDIA STRATEGY PLAN?
Before you start posting, you need to know WHAT you’re promoting, WHERE you’re promoting it and to WHOM you’re promoting it to. To make sure all these questions are answered, create a strategic plan to keep you (and your team) focused on your goal.
A social media strategy plan can be used to help you plan a specific campaign for your product or business across various social media platforms.
Your campaign or strategy is just a collection of social posts that all share a similar call-to-action, theme and also hashtags to promote an event, product or maybe a specific blog post.
WHAT’S YOUR GOAL?
So first you need to set your goals. What’s the purpose of your campaign? Maybe you want to increase your audience? Or maybe you just want to improve awareness of your brand.
When you’re setting your goal, make sure that they’re S.M.A.R.T!
S.M.A.R.T is an acronym that stands for the following:
You should bear in mind these 5 points when setting your social media campaign goals.
CHOOSING YOUR AUDIENCE
Selecting your audience is important in order to direct your social posts, including for example, ‘targeting’ posts on Facebook. You also need to know what kind of language to use with your audience. You need to use different words for a younger audience than with an older one. You also need to know who you’re targeting your product towards in order to make your images too!
WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU USE?
Some social media platforms are better at promoting certain things than others. For example, if you’re promoting something very visual like a physical product, you might want to use Instagram or Pinterest. However, if you’re trying to promote a video course for new business owners, you might want to use LinkedIn, and target a more ‘professional’ audience.
PLANNING YOUR SOCIAL MEDIA CAMPAIGN SCHEDULE
You need to decide the best time to promote your campaign and this might depend on your campaign goal. If you’re promoting winter jackets, you would obviously want to begin your campaign when winter begins. It might also affect the amount of time you have to post before your campaign starts (and ends), for example, if you’re promoting a sale, special event or challenge.
Social Media Calendar Template
Organize and outsource your content in 2018 with this social media calendar.
MEASURING YOUR RESULTS
In order to know that your campaign was successful, you need to set specific metrics. Once you’ve set your goals and chosen the social media platforms you want to use, you can decide on the best metrics to track. You also need to learn how to analyse each platform, and also have a good understanding of how your content is usually received.
CREATING AND SCHEDULING YOUR CONTENT
Once you’re ready with your campaign plan, you get to work writing the copy for each post, bearing in mind the right tone and character length for each platform. You also need to create your post images or send a brief to a designer to make them for you. Schedule your content using our social media content schedule template to make sure you don’t forget anything!
You can get your free social media campaign strategy plan template by filling out your deets below. Check your inbox for your template along with tips and advice on how to use it!