• Content Creation
  • Complete These 10 Things to Improve Your Blog Post Ranking

    The blog post template that you can download above provides you with 10 areas that you should consider before, during and after you’ve written your blog post. It’s simple to use, just full in the details under each heading, and then transfer each section onto your blog. You can make one for to plan every blog post you write, not just to ensure you don’t forget to add these essential details that will improve SEO and readability, but you can also use it as a method to outsource your blog posts.

    We use a version of this template for our SOP Template blog posts, and you can easily customize this template to fit your own blog post requirements.

    Do Some Keyword Research

    Before you start writing your blog content, do some keyword research. Although keyword research is becoming more difficult, you can still get a good idea of a keyword or phrase by simply searching for it using google.com/ncr and the Moz Chrome plugin. You will be able to see how your competitors are ranked for that specific keyword and decide whether you are able to write something that is quality enough to rank higher.

    If you have a search bar on your site, you can use a plugin or service such as Swiftype to see what people are searching your site for. This may give you clues as to what to write about in future blog posts. You should also consider that certain content will be searched for in Google at different times of the year, so you may want to write content associated with a specific holiday or event.

    Write a Compelling Headline

    In order to persuade people to read your article, you want to craft a headline that will captivate your audience enough to click through and read more. To improve your SEO, try and use your chosen keyword or a variation in your headline.
    It can sometimes be difficult to know if your headline is catchy enough, and there are tools and resources that can help you write a headline that your potential readers will be interested in. Coschedule have a great tool, called the Headline Analyzer. It breaks down your headline and gives you a score out of 100 based on a variety of elements, including how ‘wordy’ your headline is and the emotional and unusual words you have included.

    Check that your headline does not exceed the limit for Google results, as the title will be truncated once you hit a certain amount of characters. You may do this on purpose to create suspense and add further interest to your content. Also take into consideration if you want to include your site’s name at the end of your title.


    If you’re using the YoastSEO plugin for WordPress, you can see a preview of your headline before you publish your blog post. You can also see a basic preview if you use Coschedule’s Headline Analyzer, but Yoast also allows you to edit your SEO title, post URL and metadata.  

    Include Optimized Images

    Having an eye catching feature graphic will help attract your potential readers attention, whilst also promoting and increasing the chances of shares on social media. Images help break up your text, and hold the reader’s attention as well as providing a relevant visual aid to your content.


    When choosing images either for your blog post’s featured image, or images that appear in your post, make sure to use royalty-free images, or include a citation if you have taken the image from another source. There are plenty of resources for royalty-free images, including Pixabay, Shutterstock and GraphicStock. Some of these resources offer free images, but many provide a yearly subscription of high quality, unlimited downloads on vectors, photos and video content, or a package of X amount of downloads for a one off payment.

    Alternatively, you can create your own images using a graphic design platform, such as Canva and BeFunky or you could outsource image design to a freelancer, if you want something different and customized.

    If you optimize your images, which is explained in the SOP, your images may also help your SEO and drive traffic to your site if they’re found in a search engine. Don’t forget to resize and compress your images as big files will slow down your site and affect your SEO.

    Categorize and Tag It

    Your blog post categories should be decided before creating your content and all of the posts that you write should fit into one of these categories. There are some ways in which you can decide which categories to choose for your blog

    Consider the ‘tone’ of your category names, and try and make sure all the categories have a similar level of specificity (the category shouldn’t be too broad a topic, or too narrow). You should also try and have as few categories as possible.

    If you’ve already got your blog up and running, you may want to do a ‘cull’ of your existing categories, if you only have 1 or 2 blog posts under one category or rename those that aren’t self explanatory or too broad a subject.

    Tags are a way of narrowing down content that may overlap across several categories. They should be more specific than categories, and are also a great way to help your visitors navigate your site more easily. If you’re using WordPress, you can keep track of your existing tags from the Posts area in the menubar. When you’re adding tags to your blog post, you can choose from ‘Most Used Tags’. The larger the text, the more posts include the tag. You can also hover over the tag to see how many blog posts contain that particular keyword.

    External Links to Other Blogs

    Although you might think that linking to external sites will take your audience away from your site, this is a great way to improve your SEO, as it shows that you content has been researched and therefore more valuable. Linking to other sites that may be related to your content may also promote positive engagement between the sites and lead to further cooperation down the line.

    When you link to another site, you can have the page open in a new tab, instead of replacing your site with someone else’s. You can do this simply in WordPress by ticking the ‘Open link in a new tab’ box when adding a link.

    Meta Description

    Your blog’s meta description provides the reader with a brief overview of what the blog post is about, or what they will get from reading your post. If you don’t edit this before publishing, Google, or other search engine will pull the first few lines from your blog post and use that as meta. It’s best to customize this to ensure click throughs to your site. If you’re using the YoastSEO plugin, this can easily be edited and you’ll see a preview of how it will appear in a search engine. The meta description should ideally include your keyword(s) or a variation of them.  

    Call Your Readers to Action

    Your blog post’s call to action is probably one of the most important sections of your post after the actual written content. A call to action is meant to prompt the reader to take the next step or ‘action’ after reading your post. Your call to action might be a free PDF for your reader to download in exchange for their email address or a prompt to get a free trial of your product. Your call to action should combine an attractive image with text that is to the point and interesting.


    Get ideas for your next blog post’s call to action from HubSpot’s article, 8 Types of CTAs You Should Absolutely Try on Your Blog.

    As mentioned at the beginning, you can use this blog post template in a few different ways; fill it out yourself and use it to make sure elements of your blog aren’t forgotten about, outsource your content by handing the template to a freelancer for them to complete. You may even want to complete the template yourself and then pass it onto a colleague who put the content onto your blog.

    You can also use this Blog Post Template in conjunction with our Content Calendar Template.

    Download this Blog Post Template at the top of the page to start planning your blog posts today!

  • SOP Library
  • Simple Steps to Setting Up a Domain Name on WordPress

    A domain is a URL or website where you can place your written content or products for your customers to access online. In order to write your blog posts, or sell your products, you need a platform to host it on. We like using WordPress, because it’s pretty simple to use, even for beginners, but is still versatile enough to allow for customisation. Take soptemplates.com for example, we started with a template, but found that we wanted something quite specific, so we hired a freelancer to implement the design we wanted. Although there are many custom features on our site, we are still able to add our own content with our limited knowledge of coding websites.

    The SOP that you can download above will instruct you or your freelancer how to ‘point’ your domain at WordPress. WordPress allows you to self host your website. This means you purchase a domain name, such as soptemplates.com, but use WordPress to create and publish your content. The other option, which is more popular with casual bloggers, is not to purchase a domain, but use a WordPress subdomain instead. This means that while you choose your own name, the end of the domain will include wordpress.com.

    Buying a domain is an important step in creating a professional image for your website. While WordPress and other blogging sites also allow you to use a free domain, it will have the name of the blogging platform within the URL, and it will make your blog appear less professional. If you purchase your own domain, you can then also set up your own email address, which includes the domain name. For example, hollie@soptemplates.com. You can set up your own email address by following this SOP Template for Setting up a Custom Email Address. Having your own domain will also protect your identity and ideas, especially if you choose your own name as your domain url.

    If you haven’t settled on a domain name yet, now may be a good time, to think about doing some keyword research in order to take advantage of free organic traffic from Google. Google tends to put a lot of weight on the URL of a website when it comes to their search results. Although you might want some jazzy name for your business you might consider choosing a website domain that is keyword rich, in order to reap the benefits of free traffic from google.

    Choosing a name that contains keywords that many people are searching for means that you are not only extremely lucky, but maybe have a higher chance of ranking well in Google and being found by your potential customers.


    Check out these 10 Tips for Choosing Your Domain Name.

    When purchasing your domain name, you should not also consider buying your.com but also .co.uk and other TLDs (Top Level Domains), especially if you trying to build a reputable brand.

    Many domain name providers will allow you to buy the TLDs for your chosen domain as a package, so if you are sure about your domain, you will want to protect it from potential competitors. Buying them as a package will also be cheaper, and safer in the long run.

    However, this isn’t something you need to agonize over. It may be better buying one TLD domain to begin with and testing it out before putting more money into your site.

    Occasionally, a domain is bought by someone who have the intentions of creating a site but the domain ends of sitting empty. Other times a ‘squatter’ will purchase a domain that looks as though it will become popular so that they can sell it, or make a site when the keyword is more in demand. Godaddy offers a service that will contact the domain owner on your behalf, but if you’re interested in buying a domain from someone yourself, take a look at the following articles:


    What to Do If the Domain Name You Want Is Taken

    What Do I Do When Someone Has a Domain Name I Want?

    I want to add here that you should probably stay away from trademarked brands that get a lot of traffic, such as iPhone and Apple. To learn a bit more about this, you can listen to episode 0714 of Pat Flynn’s podcast ‘Ask Pat’ here.

    Now you have your domain name, you need to create a WordPress account. Just go to WordPress.org and follow the instructions. If you want to make a simple blog without self-hosting you can visit WordPress.com and signing up for an account.

    This SOP will show you how to direct your domain to WordPress. This can be quite a complicated procedure, especially if it’s something you’ve never done before. You may want to hand it over to a freelancer, who will be able to complete the task quickly.

  • Content Creation
  • Convert Your Blog Posts into Effective PDF Leads


    First of all, what’s a lead? In marketing, a lead is a way of generating customer interest in your product by offering free products or downloads and is often called ‘lead generation’. The lead is served by ways of a lead magnet which is usually an eye catching ‘bribe’ offering something in exchange for the customer’s email address. One of the most common leads is to offer a free downloadable PDF or eBook on your blog, landing page or social media platform.

    Generally, the purpose of a lead magnet is to collect an email address in order to build a membership database. You might have noticed if you’ve entered your email address to get some free goodies like an ebook, that you receive additional marketing emails afterwards. This is because the company has identified you as a potential customer for a paid product, so they are slowly enticing you with other excellent content to make you trust them and eventually buy their products or services.

    You can completely automate these services with some cool tools available in mail server clients like MailChimp, but the first piece of the puzzle is the lead magnet. You can create a lead magnet out of content you already have on your website. Anything can become a lead magnet.

    Although this SOP instructs on how to convert your blog post into a PDF, you can offer a whole host of things such as a video, free software trial, product discount, quiz or questionnaire.  

    The PDF or eBook doesn’t need to be long, or time consuming for the customer to read. Ideally the product should be quickly actionable and solve a problem your customers might have. Stay away from long video courses and a novel-sized eBook, as these things can be sold further down the funnel.

    If you keep the content of your lead general and simple, the more downloads or signups you’re likely to get, which will in turn increase the amount of potential customers on your newsletter list. Also bear in mind that you should be clear about what you’re offering your users so that they know what ‘problem’ your PDF or eBook will solve.

    Before you create your lead magnet you should probably do some research about your potential customers. These users are known as an avatar and you should define who these people are before you begin to market your products to them. Avatars should be very specific, down to where they live, whether they are married and what their pastimes are. You may have several avatars, and once you have narrowed them down, marketing to each will become much easier. Failing to carry out research on your avatar may result in wasted time and resources on a product that no one really wants.

    Once you’ve narrowed down your avatar, it will be easier to learn what ‘problems’ your users have. You might find out what they need help with by asking them to complete questionnaires, from comments and feedback on your blog, searches on your site and by using Google to find a specific keyword or a gap in the market that you’re able to fill. For example, if your customers are searching for an ‘avatar template’ then this may be the free PDF that you can offer them.  

    You should make sure that your lead magnet clearly tells your customers that ‘this product will solve this issue’ such as ‘Find out who your ideal customers are with this free avatar template’. If your lead magnets are on your blog posts, then you should consider keeping the ‘bribe’ as general as possible, so that more visitors will signup. Even if these people are not your ideal customer, you may be able to serve them with alternative products in the future. One of the great benefits of mail server clients such as MailChimp, is that you can place your customers into narrow ‘segments’ based on the leads that they download, how they behave on your site, or the links they click in your newsletters. You can use these segments to your advantage for targeting specific customers with products and services further down the line.

    You want to create a digital product that is different from the content your users can get online. Most of this is just about packaging the content in a tidy little format. Often, an eBook is just made up of blog posts put together in a neat and orderly way with a table of contents and a flow that makes it easier to read. Checklists and cheat sheets make it more convenient for the user to complete tasks if they’re in a downloadable PDF.

    People love eBooks and PDFs, because they can take them offline and read them on their eReaders. Reading content offline is a different experience to reading a blog post online, which are often just skimmed for the main ideas. People often read eBooks away from their laptop in a more leisurely manner giving them time to soak in the information you are providing them with, making it more valuable. 

    You want to make sure that when you’re making your lead magnet you use high quality graphics for your image as these will convey value and content. Hiring a freelancer designer on a site like Fiverr will greatly enhance the quality of your lead magnet and will be more likely to entice people to input their email addresses. 

    Talking of value, even though your PDF or eBook is free, you don’t need to make it seem ‘free’. You can easily emphasise its value, by adding a ‘worth $xx’, so that your customers feel they are getting a great deal.

    The SOP that you can download above, will instruct you on how to make a PDF from one of your blog posts and then turn it into a lead for your blog.

  • SEO


    Put simply, Google Webmaster Tools is a set of extremely useful tools (obviously) that help you to see what is happening on your website. Sounds like yet another way that Google can spy on you? Well, that’s kind of the point. One of the key features of Google Webmaster Tools is to get your website to show in Google search results, also known as indexing. This means that when people begin searching for a keyword that you are trying to rank for, it will show in their results. Basically, Webmaster Tools is essential for SEO and there’s a good chance you’ll get more traffic through Google if you’re using it. Although Google Webmaster Tools can’t guarantee you a top 10 ranking keyword, it will help your customers find you.

    Connecting Webmaster Tools to your site is one of the first things you should do when setting up a site, especially since you want Google to begin indexing you as soon as possible. If you’re still in the design stages of your site, you can hold off on the indexing part, but once you have connected Webmaster Tools to your site, all you have to do is click a button to complete the process!

    Many of Google Webmaster Tools features allow you to track your sites performance in order to make improvements. For example, there are several additional resources such as speed testing your site. Once your site has been tested, you will be provided with a score out of 100 and ways in which you can improve the site’s speed across all your devices. This kind of test may seem simple, but can be the differences between disgruntled users fed with up with your slow loading site, and customers who enjoy browsing your user friendly site.


    You may have heard about or used Google Analytics before, but Google Webmaster Tools can be in used in addition to Google Analytics. In fact, some of the information provided in Webmaster Tools is not available within Google Analytics and we strongly recommend using both on your site.

    Google Webmaster Tools helps you to discover errors and spam that may be affecting your SEO (Search Engine Optimization) as well as their user experience.  Like Google Analytics, it provides you with information about keywords that people can use to organically find your site. This information can be used to strengthen your position in Google search results.

    One of the most useful features of Google Webmaster Tools is its sitemaps function, which shows Google what pages you have on your website in order to index them. if you don’t submit this index you’re unlikely to get as much traffic as if you do. In order to create a sitemap for your website you can use XML Sitemaps and upload it to Google Webmaster Tools.

    As well as showing Google what pages you do have on your website you can also use Google Webmaster Tools to prevent access to certain pages. So, for example if you have a private login area you might not want search engines to access these pages. You can use the Crawler Access feature to block Google from crawling or taking data from these pages.


    Even if you have no idea how to use Google Webmaster Tools and don’t have time to learn right now, it’s a good strategy to set it up as soon as possible in order to start collecting data. Data that you have collected will be available to you in the future, but if you decide to wait to implement Webmaster Tools you can’t go back and collect data from the past.

    Not only is Google Webmaster Tools free, but it’s also pretty simple to set up, made even simpler with our SOP template that you can download above. The SOP gives you step by step instructions on how to connect your website to Google Webmaster Tools in order to start measuring your website immediately.

  • Content Creation


    A pre-launch site is a single web page that can easily be set up on your purchased domain  before your website is complete. Although this may seem like additional work, there are several good reasons why you might want to create a pre-launch landing page.

    If you’re creating a niche site, presumably you have already done some keyword research to find your specific keyword. In which case there’s a good chance that your keyword has high-level of traffic. This means that many people are already searching for the specific content you will deliver once your site is live.

    If, like many of us, you’re creating a niche site in your spare time as an additional form of revenue to your day job, then it might take you some time to set up your site in the way that you would like it to be, not to mention creating your valuable content. Having a pre-launch landing page will allow your customers to see that your site will be up and running soon.


    Once you have chosen your domain name, you might already start talking to your friends and colleagues about your project. Having the pre-launch page available shows that you are actively working on your site, and this allows you to start spreading the word about your site, instead of sending people to a blank page.

    You may also have used keyword research to select your domain name, in which case, the sooner you get your domain indexed in Google the better. Google tends to put a lot of emphasis on the age of a site in order to create trust, so you don’t want to waste this time, while you’re working on the final version of your website.

    If you begin to get traffic at your site during this time, you can create an email capture in order to start forming your email list for the future. This is a good indicator that your site, and the content on it, is what people are looking for and are interested in your niche subject. If you really want to entice your customers, you can always offer them a PDF, or short eBook to provide them a glimpse into your future products and content.

    Don’t panic if you don’t receive a lot of traffic during this time, without content and time, it will take time for your website to rank in Google, highly or otherwise.

    You might be surprised that people stumble across your site organically. You can start checking Google Analytics and see which keywords people are using to find you in Google. To see keywords in Google Analytics, you first need to connect your site with Google Webmaster Tools. Viewing your search keywords can help you create your final site and content, by giving you insights into what your audience is looking for that they are unable to find elsewhere.

    While it’s not the end of the world if you don’t create a pre-launch landing page while you work on your final content and the structure and design of your site, you may be wasting a good opportunity, especially when setting up a landing page will only take a few minutes.
    By following our SOP to setup your pre-launch page on your WordPress site, you can create a clean and simple pre-launch page to get your customers excited about your products and your site.

  • Content Creation


    A WordPress theme is a group of files that work together to create the structure, design and features of your website. WordPress makes it easy to customize many elements of a theme, which makes it a great platform for beginners creating a niche site, portfolio or store.

    Setting up a theme on your new WordPress site is one of the first things that you need to do once you have signed up for WordPress. There are a number of things you need to take into consideration when choosing your theme and it is better to know what your requirements are before hand.


    It’s really easy to get lost spending hours searching for the ‘perfect’ theme. Before you begin to look for your WordPress theme, make a list of features or functions you want you site to have. Do you want to sell products? Do you want people to create an account? Will it just be a blog, or a library of content? All of these things need to be considered before diving headlong into the ocean of WordPress themes that are available.

    We made this mistake when starting SOP Templates, and it took us a long time to settle on a theme that we were happy with. Eventually, we ended up working with a freelancer to make specific changes to our theme that fit our needs and those of our customers (that’s you btw!).

    In order to get what you want, create a list of your site requirements, considering the following:


    • What will you site be used for? Blogging, eCommerce, branding?
    • How well do you know WordPress? Does the theme offer support?
    • How much customization will you want to do?
    • Do you want a responsive site? How important is it that your site works well on mobile (hint: it’s pretty important since 51.26% of people use mobile devices over their desktop computers.
    • Is the theme ‘SEO’ ready? How important is it that you rank well in Google?

    Since there are many free themes available on WordPress, and other external sites, it’s tempting to choose one of these options to save money, but they might not fit with your needs and specifications.

    If you find themes that don’t fit your requirements, then move on. Many sites, including within the WordPress dashboard, allow you to narrow down your requirements instead of spending hours having to scroll through thousands of themes.

    If you have really specific ideas about what you want your site to look like, you can work with a designer and a PHP developer who can create the site of your dreams. However, a beautiful site does not bring customers to your site, and you really need to prioritise and strike a balance between design and the user experience.

    As we mentioned before, make sure that when you choose your theme, that it is responsive. A responsive theme adapts your website to be viewed correctly on any device, regardless of size. Since more and more people are accessing information via their mobile phones and tablets, this is really essential to ensure that all functions work correctly and look great too!

    Before buying and downloading a theme, you can test drive it with a site demo. You should also be able to see how the theme will look on your mobile as well as your desktop computer.

    When you’re considering purchasing a theme, you should definitely make sure that the plugins and features that you need for your site are already included. For example, if you plan to sell products on your site, you will need e-commerce plugins and designs within the theme. If they don’t come with the theme, you will need to see which options are available and also compatible with your theme to undertake a specific role on your site.

    Some themes may also provide you with ‘demo’ or basic versions of a plugin that you will need a full version of in order to update in the future. For example, full versions of site ‘builder’ plugins will often be an additional, and unexpected cost that you should think about before purchasing the theme. To make sure you understand the limitations of the theme, read the details and reviews of the theme where possible.

    Envisioning what you might want your site to look like in the future is also important when choosing a WordPress theme. You don’t need to have figured out every detail before making your site live, but thinking about how you want your project to develop in the future will help you consider the features necessary for your site.

    One of the mistakes I made in the past was concentrating too much on what the site looked like instead of focusing on the business model which delayed the project and created additional expenses.

    You can begin with a simple theme, and once your business expands and grows you can consider making changes to your site and your theme. So, bear in mind how customizable your theme is if you go down this route. Alternatively, you could purchase a new theme or work with a designer to create a new site. After all, lots of companies redesign their sites, whether it is to rebrand, cater for new levels of traffic or purely give it a new burst of life.

    The most important thing to remember when choosing a theme is it to consider what will be the ultimate goal of the website and how the theme will get your users to achieve that goal. Don’t get romanced by some fancy animations or bells and whistles that you see on the theme,  at the end of the day the purpose of your website is to achieve your business goal. The team should just be a vehicle to get your users from point A to point B.

    There are plenty of resources online for free and paid themes, which are perfect if you’re just starting out.

    Since it’s easy to get swept up on spending lots of time on the design details of your website, we recommend that you set a time limit for how long you’re willing to spend choosing your theme.

    For example, giving yourself 2 or 3 hours will probably more than ample time for you to choose a theme that fits your specification. Spending more time on this will overwhelm you with ideas, and you will waste a lot of time searching for a theme that probably doesn’t exist!

    Once you’ve chosen your theme, you need to set up the theme in WordPress. Although the process is not overly complex, you may want to outsource this task, as you may have more specific customizations that someone with a more advanced skill-set can complete easily and quickly.

    If you have specific requirements, you can pass them onto a freelancer who is WordPress savvy, by first filling in the details in our SOP.

    You can get our SOP by returning to the top of this page and filling in your email address. You’ll receive an email containing instructions on how to fill out the document and the SOP.

  • SEO

    Broken links can sometimes happen accidentally if a page or post on your website has been deleted, moved and not redirected or if an outbound link on another site no longer exists. They can be difficult to find and fix if you don’t regularly check your site so to save time, you can use a plugin, which checks your site and fixes the broken links automatically. Alternatively, you can outsource the task and systematise fixing the broken links on your site.

    A broken link checker will search your entire site for issues and invalid web pages. This SOP will show you how to use both a plugin for your WordPress site, or to use a link checking site. Both options will help you find broken links and achieve the same positive results for your site.

    Another method that we have added to the most recent version of the SOP is to use Google Webmaster Tools to find broken links. This is probably the most reliable and thorough method to use, although you do need to connect your site to Webmaster Tools, which you can do simply by following the SOP. The crawl will specifically show errors of bad searches or links that have clicked on your site that you can then correct. The console also provides a date for when the error was first seen and allows you to fix in bulk if you have a major issue on your site.


    If you have affiliate or outbound links that are embedded into your blog posts or resource pages on your website, they may break without your knowledge, and could provide your customers with a bad user experience (ouch!). 

    This kind of thing has probably happened to you personally, even on well-developed websites. A blank screen or PAGE NOT FOUND message can be frustrating and distracting and may cause some of your customers to leave and not return. Apart from upsetting your audience, it will also affect your ranking within search engines such as Google and Bing.

    You should always be aware of potential problems that harm your website’s SEO, as this is often one of the best ways to build your site through organic traffic, so that in the future you don’t have to rely on expensive advertising or marketing tactics.

    Sometimes, a dead link can bring up a 404 page. If you see a 404 page it means that the URL you are looking for cannot be found. To prepare for potential 404s, (and sometimes they happen, even on the best kept site) some sites will create an attractive looking 404 page that might redirect a customer to another page, or offer them a free download.

    You can also track how many times your 404 page has been clicked which may be a cause for concern. You can easily see 404s if you have the Redirection plugin installed on your WordPress website. From the Redirection dashboard, you can easily setup a redirect for defunct links.


    There are many different ways to find broken links on your site, and sometimes you may want to use more than one in order to thoroughly check your site. Having used all of these, I’ve noticed that some links are found by some services, but not in others.

    Here’s a rundown of the different options detailed in this SOP for fixing broken links:

    WordPress and Chrome Plugins to Fix Broken Links

    Using a plugin will allow you to find broken links and instantly fix them within the WordPress dashboard and is therefore one of the most convenient ways to fix broken links.

    For all those Google Chrome extension fans out there (like me!), there are now several extensions out there that can scan individual pages, find broken links and provide you with a short summary of problems. The one included in this SOP even highlights the page with traffic light colours (red for warning for example) and allows you to export the results as a .csv file.

    This method is great if you want to check a few pages of a website, but not really feasible for checking a whole site with hundreds of pages and links.

    External Broken Link Checking Sites

    Using an external link checking site will provide you with URLs that you then have to fix manually. There is a space within the SOP where you or your freelancer can fill out the broken links and add the correct URLs to replace them with. If you’re using Google Webmaster Tools, you can also download the problem links in a .csv file.

    Once you’ve checked your site to find broken links, there are several different options you can take to fix them, regardless of whether you use a WordPress plugin or use a link checking website. If the page no longer exists, you may want to remove the link completely, or link to another page.

    Once you’ve downloaded this SOP from the top of the page, and decided on the method of fixing links, you can begin checking your site regularly. Set a reminder for yourself or your freelancer to check the site routinely. I personally check all of my sites at least once a week using one or more of the options above.

  • SEO
  • Add Google Analytics to WordPress

    This SOP will help you or a freelancer add Google Analytics to a WordPress hosted site. One of the most important reasons to do this is in order to measure your website traffic and other useful statistics. Although at first, the data you see in Google Analytics may seem small and insignificant, you can track even the smallest of increases in traffic and the source, which may well help you strategize for the future.

    What’s nice about Google Analytics is that it’s free and all you need to get started is a Gmail account. Setting up Google Analytics on your site should be done sooner rather than later as you’ll have more data to look at in the long run (which is a good thing!). Google Analytics can’t look back in time, so adding Google Analytics to your site should be one of the first things you consider doing.

    Even on its most basic level, it’s extremely useful, and kind of cool, to see increases in visitors to your site and to see which posts and pages are the most successful. Adding Google Analytics to your website is also essential to set goals, both short and long term, for your site and company, whether it be measuring monthly traffic or assessing which social media platform has been the most successful.

    The data that Google Analytics is tracking can also help you make changes to your website and to your marketing strategy. You can see realtime details, such as who is on your site and where they are in the world, which may help you market your products and content to a specific set of customers. It’s really amazing to see how your users behave on your site, especially once you learn more about Google Analytics and all its features, including the Behaviour flow, which shows how visitors move from one page to the next on your site.

    One of my favourite sections of Google Analytics is the ‘Acquisition’ dashboard, which shows you where all users are coming from. So for example, you can tell whether they found your site organically through a search engine, from your social media accounts or were referred from another website. You will be able to see from your social media referrals how successful your social media campaigns are or which platform you should focus your efforts on. Your outreach campaigns can also be measured by viewing the links in the referral section.

    Don’t forget to set up some goals that can track how your customers are using your site. Google Analytics now has templates that really make setting goals easier. The templates set up goals for revenue, acquisition, inquiry and engagement. If none of these templates fit a goal you want to measure, you can still create a ‘custom’ goal.

    Although Google Analytics has A LOT of advanced features, you can get to grips with them over time. There are plenty of blogs that teach about the great ways you can use Google Analytics, as well as online courses on Lynda and Udemy.

    Setting up a Google Analytics account is free and although integrating your Google Analytics account with your WordPress site is not too time consuming, there is code involved and so you may want to have someone with coding experience carry out this task for you. 

    If you return to the top of the page, and enter your email address, we’ll instantly send you the SOP for this task. Our SOPs are specifically designed to walk you through a task step by step.

    But if you choose to take the stress out of completing this task, it’s also easy and convenient to fill in the details and pass it onto a freelancer.

  • Content Creation
  • Format a WordPress Blog Post Using the Visual Editor

    Although there are many website hosting platforms out there, we use WordPress for many of our sites both professionally and personally, and even use it for this site! You can use WordPress for free (!), or buy your own domain and host your website with WordPress. 

    “It’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.”iThemes.com

    The visual composer, or WYSIWYG editor found on the pages and posts on WordPress resembles that of a word processor. Similarly to writing on Microsoft Word or Google Docs, any formatting that is done on screen will be the same as when the document is printed or published online. You can see what the finished post will look like, while you are editing it, which can make it easier and more convenient to work on. Most of the formatting can be completed by simply highlighting the text you wish to format and clicking the relevant button in the menu, which makes it perfect for beginners to blogging or WordPress.


    If you’re new to WordPress, using the WYSIWYG editor is the easiest way to create new pages or blog posts for your website. Following these simple steps can really help turn your valuable content into reader friendly blog posts.

    It doesn’t matter how good your content is, if it’s not formatted correctly, your readers may be turned off and not return to your site. Spending some extra time to create an aesthetically pleasing and logical format for your content is really important to get your readers to stick around (and keep coming back).


    One of the first steps in our SOP, is to make sure you add headers. These are a practical addition to the format of your blog, in order to separate your content into logical sections, create digestible chunks for the reader and also make it more visually appealing.

    Very few people enjoying reading large chunks of text, and it’s possible that long prose will scare off your readers. If you think about a newspaper, the columns are often long and narrow so that the reader’s eyes can easily jump from one part of the text to another without losing their place. They’re also peppered with images or videos. Since blog posts are generally scanned and sometimes not read in details, having headers to separate your content will make it easier for the readers to move through your blog post with ease.

    Including headers in your blog posts are also good for SEO, but that’s another SOP Template!

    Another great way to make it easier for your readers to view your blog post is to use bullet points or numbered points to break up chunks of text.

    Yes, that’s another great way to split up your text. We all know how much people like lists. Let’s be honest, we’ve all had a guilty peek at those “10 reasons to leave your boyfriend” list-type posts that are plastered all over your social media news feeds!

    As an alternative to spammy titles to attract the attention of your readers, you can use bold text. Use it sparingly however, as too much bold text is like shouting “Hey! Hey! Read my blog post!” at your readers and can look a little desperate.

    Another great way to make it easier for your readers to view your blog post is to use bullet points or numbered points to break up chunks of text.

    On the WordPress WYSIWYG editor dashboard, there’s a button called the ‘toolbar toggle’. Clicking this button will open up another row of buttons and functions that you might not have seen previously, such as adding colour to your text, or entering a special character.

    One of the default features of the visual editor is ‘Add Media’. All you need to do is click the ‘Add Media’ button and import your own photos, documents and GIFs. You can also see a gallery of images you’ve already imported into WordPress. It’s a good idea to give your images clearly defined names before you upload them so that you can easily find them using the search bar.

    When it comes to video, you should never directly add them into WordPress, as the file will be too large. You’re better off using a video hosting platform such as YouTube or Vimeo to upload your video first, and then paste the video link into your WordPress blog post or page. If you have lots of videos on a YouTube channel, there are plugins available that will automatically pull any existing and newly uploaded videos from YouTube and add them to a ‘library’ on your website or blog.

    You will instantly see your video once you’ve pasted the video link onto your post using the visual editor.

    One thing to remember with your images is to make sure you get lots of space around them to keep your blog posts looking clean. Bear a similar thing in mind with your text content, and create spaces between paragraphs or sections of text to make it easy-to-read. White spaces will prevent your reader from being bombarded with huge blocks of text and inevitably leaving your blog post unread.

    Although many of you will be using your blog to promote products and paid features, it’s best not to use too many links within your blog posts. Try to only link relevant words, and keep the linked text short. Lots of links within your blog will begin to make it look ugly and too much like a bad advertisement!

    While you may want to format your blog post really beautifully to match your personal style, it’s best to keep your format consistent across your website, making sure that aspects such as hyperlinks are a standard colour and font types compliment each other. Choosing an easy to read font type, will ultimately give your reader a more comfortable reading experience and allow your content to come through without distractions.

    Also consider using a size 12 or 14 font to make sure that your readers don’t need to squint to read your article. Before you publish your post make sure you do a thorough grammar and spell check of your article. Luckily, WordPress has a built in spellcheck.

    To make sure the grammar and structure of your article is acceptable, you can outsource this to a freelancer with editorial skills. Alternatively, you can use a great tool, Grammarly. You can download the desktop app and the chrome extension, that will automatically check your blog posts for grammatically errors.

    Don’t forget to save your blog post as a draft, and click view post to see what your blog post will look like before you publish it to your site. If you see a mistake, just go back to the post and make the changes. You need to save again to see any changes. When you’re happy with your post, hit the publish button and your blog will appear in your blog feed on your website.

    You can use this SOP Template to format your own blog posts using the WordPress WYSIWYG editor, or pass it on to your freelancer if you outsource your blog posts.