After your app is on the market, the job is far from over. You probably already know that with every new update to iOS or Android that you have to make sure all functions of your app continue to work. While making sure that the functions work is a critical part in continuing to work on your app, make sure that you’re not neglecting the design or user interface. You’ll be amazed at how quickly the the designs in the app market evolve and how easy it can be to start to look outdated.
One reason why you may update the user interface of your app is to match your website or vice versa. This is really crucial to your branding so that you are users understand that there is a connection between your website and also your social media sites. Make an obvious visual connection between all of your marketing content and your product.
When updating your app UI, don’t neglect to also take a look at your app icon. It may also need to be given a facelift to connect with your slick new brand image. Get the App Icon Creative Brief here.
PAYING CLOSE ATTENTION TO MARKET DESIGN TRENDS
Having an outdated design will affect your brand image more than you may realize. Because the market is so saturated with millions of apps, you must make sure that you don’t lose out on a large part portion of your audience because you are turning them off with your design.
Often a lot of the cost of developing an app goes into the code and backend which is something that the user never sees. The user is not going to appreciate how many hours you spend to create an algorithm that works flawlessly. They only care about how the app looks and feels as they use it in their day-to-day life. This is why the design is so crucial though it is often overlooked by a lot of app companies. Putting a new face on your existing app can help improve your downloads and can give your users the feeling of more value when they download your app.
If you are not only considering updating your app UI, but the UX as well, you should consider doing these things in separate updates. Sometimes doing both of these things at once can overwhelm the user and they may feel too confused to continue using your app which can cause a decline in app retention. There are examples of companies in the past that have updated the UI very gradually in order to prevent the audience from feeling scared and not using your product anymore.
eBay is a classic example of a website which previously created completely new UI and adjusted the UX all in one update. Their users freaked out and there was major uproar so they quickly reverted back to the original interface and then slowly started implemented the new changes bit by bit so that their users wouldn’t be shocked. This is an important lesson to learn: Always keep your current users in mind when creating dramatic changes to your products.
UPDATING APP UI VS. UPDATING APP UX
When it comes to updating the app UI, the best practice is to first leave the majority of the buttons and functionality in the same relative location on the screen and just change the style first before making any large adjustment to the UX.
The SOP that you can download above makes this process much simpler by providing your designer with steps that they’ll need to take in order to update app. This will take a lot of the headache out of the full process and allow you to focus more on the design instead of on telling your designer what to do. If you currently have ideas for how you imagine your updated app to look, you can add them to the SOP in the spaces provided.
Also make sure to check out your competitors apps on the market and even some of the top apps in your category in order to get inspired with the design trends.
Updating your app UI is an ongoing process and you should consider doing touchups and design reviews on a regular basis. Doing this at least once every six months will help you to make sure that all of your development work to create a great app hasn’t gotten lost on the user.